The programme enables you to acquire a thorough understanding of marketing theories and how to apply them to real-world business challenges in an international context. The programme consists of taught modules (120 credits) and a project leading to a dissertation (60 credits). The taught component covers the core principles of marketing, business strategy, accounting and human resources using international case studies. You then focus on specific international marketing issues. Modules include: international business environment; managing across cultures; managing human resources in an international context; international business strategy; accounting for managers; research methods in business and management; international marketing; market analysis; international brand management; principles of marketing; international marketing communications management.
North Central Association of Colleges and Schools, The Higher Learning Commission