This programme will explore communication as a social psychological process central to the conduct of everyday life. Communication is both the foundation of social life as well as a professional activity to influence and persuade, to gain advantage, to build and sustain trust, and to reach a common understanding on a controversial issue. You will be provided with an overview of various theories of public communication that enable you to analyse communication events and the practical dilemmas faced by those working in different domains of public communication. Central themes will include:
The psychological and societal process involved in public communication.
Conceptual frameworks for analysis, evaluation and design of public communication.
Developments in the analysis, evaluation and design of public communication in politics, business, development, health and science and technology.
Compulsory courses: social psychology of communication; quantitative and qualitative analysis; research report. Options: current issues in communication research; social psychology of health communication; issues in social psychology; modern social psychology; science, technology and resistance; social psychology of economic life; social psychology of the media; contemporary social and cultural psychology; corporate communications; issues in organisational and social psychology; knowledge, networks and collaborative works; theory and practice of organisational development; organisational and social decision making; representations, institutions and communities; social psychology of racism; multiculture and resistance; cognition and culture; social representations; psychoanalytic social psychology.