Aims of the course
Over the past few years, career opportunities in the digital media sector have increased dramatically. The interactive media industry is reaching maturity and needs qualified professionals able to offer a diverse range of expertise. This course addresses those needs and is designed to provide you with skills in multimedia content creation, interactive design, digital media project and account management.
This course will appeal to graduates with an interest in digital media, experienced professionals from the media, public relations and marketing sector wishing to retrain for a career change or promotion, and those wishing to progress towards research and PhD studies. The Masters in Digital Media addresses issues in interactive design, interactive media, the internet and its applications, digital solutions for the industry and the public sector, usability design, effective new media project management, digital audiences and audience research, digital interactive television, mobile communications, and new media ownership. The course will provide skills in the relevant multimedia software.
You will learn how to:
assess and select the appropriate tools to produce a multimedia project
produce multimedia projects using the appropriate software applications
research and analyse the current issues and future developments in multimedia and electronic publishing
manage digital media projects and production teams
appreciate the complexity of the international media and creative industries and communicate effectively in a media professional environment
apply research, design and management skills to the production of new media projects