Provides a critical understanding of the cultural and creative industries for graduates seeking a career in the arts or creative industries or for professionals wishing to enhance their existing knowledge and career prospects. Can also prepare students for doctoral research in culture, media and creative industries. Please note that the programme does not cover media, marketing, advertising, public relations or journalism as separate disciplines, and does not provide vocational training in these areas. If you wish to follow a career in media, marketing, advertising or PR, MA CCI will only be relevant in so far as your interests relate specifically to the cultural and creative industries (e.g. film, music, visual and performing arts and cultural heritage).