This programme offers a two-year MSc programme in Communication Science. The programme has been developed for motivated students who are interested in taking a two year research master programme. It is a small scale and excellent programme in communication science. The programme mixes substantive courses with a thorough training in conducting research. The programme qualifies for the many challenging theoretical and applied research questions in the field of communications and media.The programme concentrates on the production, uses and consequences of information and mediated communication in informing, persuading, and entertaining audiences. The current multimedia era in which digital technologies not only provide us with new means of communicating (such as internet and mobile phones), but also transform the older ones (such as print and broadcasting) increasingly shapes today's information and communication processes and presents interesting challenges for theory and research. Topics of the programme include media entertainment and popular culture, political communication, journalism, health communication, advertising, and pr. The approach is multidisciplinary: core theories of communication science are combined with theories and methods from political science, sociology, psychology and economics. Students develop their research skills 'hands on' by participating in one of the research projects carried out by their professors. These research projects are part of the research programme of the Amsterdam School of Communications Research (ASCoR). ASCoR is a research institute in Communication Science, residing in the Faculty of Social and Behavioural Sciences of the University of Amsterdam. It is the largest research institute of its kind in Europe and is among the largest worldwide. More than 50 senior researchers are associated with ASCoR, and its English-language Ph.D. programme hosts more than 30 students.
The quality of this master's programme has been positively assessed (accredited) by the Accreditation Organisation of The Netherlands and Flanders (NVAO). This means that upon successful completion of the programme students will receive a legally recognised Master of Science (MSc) degree in Communication Science.