Hong Kong has been long reputed as a global financial and logistics centre, while new technologies played an important role in facilitating business activities and transactions effectively. Executives rely on sufficient information to make decisions on business activities, how to convert large amount of data into meaningful information and statistics is a great challenge they are facing. Professionals who have the ability of understanding the data, deriving useful information from the data, recommending faster as well as more effective business decisions via analysing business data and applying quantitative tools is highly demanded.
Business analytics makes extensive use of business data, statistical tools, and quantitative methods to drive better business management. Specifically, with continuous and interactive exploration and investigation of data, business analytics helps managers and executives gain new insights and understanding of business performance, predict changes and development of business patterns, and improve decision making on business strategies and planning.
This programs aims to equip students with knowledge and tools that can help them derive useful information from business data and utilize the information intelligently in making faster and more effective business decisions. Graduates from this program are suitable for working in business consulting, finance, marketing, retailing, logistics, and other service industries.
Western Association of Schools and Colleges, Accrediting Commission for Senior Colleges and Universities