Student who love traditional education might prefer to pursue on-campus doctorate in marketing programs. Doctorate in Marketing on Campus programs put professors and students face-to-face to explore advanced marketing, management, and research techniques in-person. For many students, in-person education may make learning easier and perhaps more enjoyable. On-campus programs also typically offer a set schedule with classes that start and end at specific times. This type of format can be quite supportive for students who prefer a more structured program.
To read more about doctorate-level graduate programs in marketing, continue on! Otherwise, if you’re ready to browse through Doctorate in Marketing on Campus programs, visit our list of sponsored doctorate programs below.
What Types of Doctorate in Marketing on Campus Degrees Might I Pursue?
Students who pursue a doctorate degree in marketing typically take one of two paths: that of the Doctor of Philosophy (PhD) or that of the Doctorate of Business Administration (DBA).
PhD Programs in Marketing
Marketing PhD programs typically help students cultivate their knowledge of marketing and business theories and principles, qualitative and quantitative research methodologies, and conducting empirical analysis in the field of marketing. Students might also gain significant knowledge of theoretical applications and discover how to conduct research, teach students, and contribute their knowledge to the growing body of marketing research. PhD programs are usually particularly research-intensive.
Students commonly complete core and elective coursework in route to their PhDs. Toward the ends of their programs, they might take a comprehensive exam, write and defend a dissertation or other final project, and complete an apprenticeship or student teaching. In most cases, students earn their PhD in marketing through three to six years of fulltime study.
DBA Programs in Marketing
In DBA marketing programs, students commonly develop their knowledge of business and marketing theories and practical applications. They may learn how to conduct research, manage marketing departments and initiatives, and otherwise provide leadership. They might conclude their programs by taking a comprehensive exam, completing an apprenticeship, and submitting a final research project such as a dissertation. In most cases, students earn a DBA in marketing through three to six years of fulltime study.