If you are looking for doctorate in marketing degree programs, you’ve come to the right place. Here you can learn about PhD and DBA programs in marketing, and browse program listings. Once you find a fit, you can contact Doctorate in Marketing programs directly through our website for additional information. If you’re ready to look for programs, you can do so below. Otherwise, continue reading to learn more about doctorate-level graduate programs in marketing.
What Are Doctorate Degrees in Marketing?
There are two primary types of doctorate degrees in marketing: the Doctor of Philosophy (PhD) and the Doctorate of Business Administration (DBA).
PhD Programs in Marketing
PhD marketing programs typically help students pursue careers in higher education working as educators and researchers, often times in business schools. Professionals with PhDs in marketing may also work as managers or researchers in businesses across industries. In many programs, the emphasis is on marketing and business theories and empirical analysis. Students may develop the theoretical knowledge and research methodologies necessary to successfully conduct research, teach students, and contribute to the body of marketing research and analysis.
Most marketing PhD programs are research-intensive and commonly require students to complete coursework, a capstone project (such as a dissertation), and perhaps a mentorship or apprenticeship in the field (often a professor or researcher). Depending on the program, it might take students anywhere from three to six years to earn their PhD in marketing.
DBA Programs in Marketing
DBA in marketing programs typically help students pursue careers as managers, leaders, and researchers in businesses across industries. In many DBA programs, students learn how to conduct research, provide effective leadership, and manage marketing campaigns and departments.
In many cases, DBA marketing programs emphasize theoretical knowledge and practical application. They may require students to test their knowledge in these areas through a comprehensive exam, final research project (such as a dissertation), or field work or an apprenticeship. Depending on the program, students might earn their DBA in marketing through three to six years of fulltime study.