Communications Management Graduate Programs
Communications management masters programs typically focus on helping students develop their writing and public speaking skills while learning about communication theory, application, and technology. Search for communications management masters programs on GradSchools.com!
Why Pursue a Masters Degree in Communications Management?
In an age when messaging is ubiquitous, the ability to distinguish specific pieces of information above all of the noise is invaluable. In essence, this is the task that marketing and advertising professionals have been wrestling with increasingly over the past decade. The ubiquity of information thanks to the Internet has been a double-edged sword for those in advertising. The steady flow of data enables more messaging to be delivered across a wider range of channels, but at the same time also greatly increases the noise of other similar information from competitors.
Moving forward, companies might want to learn how to best use these emerging channels to maximize signal and minimize noise. This is the task facing those who wish to study communications management moving into the next decade.
Common Coursework for Communications Management Masters Degree Students
Communication is steadily becoming less its own field and more a subset of almost every industry, integrated into a variety of settings from health care to media studies. As such, students pursuing a degree in this field may be able to choose an area of specialization at higher levels. Common specializations may include marketing and advertising communication, international and diplomatic communication, and health care and other social policy communication.
Early coursework is likely to be largely generalized due to the humanities-based nature of the field. Students should be prepared for a mix of courses designed to improve not just writing ability but also public speaking and presenting. New media studies may also be integrated into communications management studies to account for the increasing prevalence of communication technology in the field.
Potential Career Paths for Communications Management Master's Degree Students
Graduates of a communications management program will have worked to have honed their written and oral communication skills, as well as their presentation faculties. Additionally, they will have completed coursework aimed at helping them develop a much deeper understanding of factors driving communications messaging in everyday life.
These skills might lead some communications management graduates to pursue careers in the advertising and marketing industry. According to the U.S. Bureau of Labor Statistics, advertising managers earned a median salary of $88,590 in 2012, with marketing managers earning a median salary of $119,480. These fields are projected to experience 12 percent job growth through 20221.
Other communications professionals that may not necessarily want to work in the advertising industry might try to put their degree to use by pursuing a career in the field of public relations, where the 2012 median annual salary was $54,170 and the estimated job growth through 2022 is 12 percent, according to the BLS2.
Is Earning a Master's Degree in Communications Management for You?
Communications technology is expanding exponentially, both in number of devices and in scope of how these devices are used. As this technology continues to grow, those who have a grasp not only of the technology itself but also how to use it to most effectively communicate ideas and messaging could potentially develop skills that could be valued in the coming decade. In addition, communication skills are generally important to develop and might be a great resume booster, regardless of field.