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Immaculata University


College of Graduate Studies
Applied Communication
1145 King Road Campus Box 500
Immaculata, PA 19345 US
 
Phone: 1-610-647-4400 X3211
 

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Degrees: Program Format:
Master's
M.A. in Applied Communication
On Campus
 
Applied Communication develops practical skills in writing, representing organizational image, responding to crisis, and applying public relations theory needed and desired in all organizational environments. Communication serves as the foundation of any successful business relationship. The concentration in Public Relations expands understanding of research, writing, and delivery methods that not only achieve, but exceed client’s expectations. This program enables students to explore various aspects of public relations including local, governmental or global applications. The program builds on the theory of communication leading to the construction of deliverable, measurable outcomes for clients as well as evaluation strategies. Techniques of self-evaluation help strengthen the student’s ability to adapt and grow in changing climates, responsive to the fast-paced discipline of public relations.
   
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