M.S. in Integrated Marketing (formerly M.S. in Direct and Interactive Marketing) Integrated marketing is the strategic business process for planning, developing, executing, and analyzing marketing that integrates all advertising, direct, and digital communications, across multiple channels. Articles in Advertising Age, The Wall Street Journal, and Business Week underscore the need: there is a lack of marketers who have the skills to develop and managed integrated marketing. With all courses focused on direct, digital, and brand marketing, this graduate-degree program prepares students for careers in integrated marketing. Every course is focused on what marketers need for career success in a field where companies demand people who can manage 360-degree integrated communications. From the best practices of direct marketing to web analytics, strategic planning, financial analysis, and brand management, the curriculum provides the generalist and specialist skills to develop and manage today’s and tomorrow’s marketing. This combination of direct, digital, and brand is the reason that companies seek our graduates. The M.S. in Integrated Marketing program combines lectures, case-study analysis, and hands-on projects. Students frequently work in groups, building their teamwork skills and also building powerful networks. Our New York City location is ideal: leading companies come to guest lecture and to provide our students with project assignments for current marketing challenges.