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Loyola University Chicago


Graduate School of Business
Integrated Marketing Communications
820 N. Michigan Ave., Suite 800
Chicago, IL 60611 US
 
Phone: 1-312-915-8900
 

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Degrees: Program Format:
Master's
M.S.- Integrated Marketing Communications
On Campus
 
Students begin with a broad foundation in traditional areas of business that gives them the understanding and vocabulary to interact with professionals from various business disciplines. This is integrated with marketing courses designed to build specific skills in various areas of marketing. In addition, students may broaden their knowledge through elective courses chosen from any available within the Graduate School of Business. This unique program also offers the ability to combine the Master of Business Administration with the Master of Science in Integrated Marketing Communications (MBA/MSIMC) into a dual degree credential. Loyola’s MSIMC degree program pairs contemporary marketing theories with hands-on problem-solving. Students gain a broad understanding of the new and evolving strategies companies use to form and maintain customer relationships and to develop, communicate, and promote products and services. This well-rounded, contemporary education prepares graduates for swift career advancement. Students in the MSIMC program exhibit a strong interest in marketing and a desire to pursue a career in this field. Many have undergraduate degrees in business, journalism, communications, advertising, or consumer psychology and are seeking an additional credential for career advancement. The program also attracts individuals from a variety of academic and professional backgrounds who are intending to transition into the area of marketing. Graduates of the MSIMC degree program are well-prepared to advance to managerial and supervisory positions in consumer or business-to-business companies or not-for-profit firms. They assume roles that use their specialized knowledge of e-commerce, advertising, direct marketing, database management, sales promotion and public relations.
   
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