Marketing studies the development, transport, pricing, promotion and selling of goods and services that satisfy consumers' needs and contribute to a growing and beneficial economy. Marketing is fundamental activity of all organizations. It is part of our everyday activities and experiences. The mission of The Department of Marketing at the Terry College is to provide students with an excellent understanding of marketing and its vital role in society.
Our curriculum is future-oriented. It emphasizes the skills needed for successful endeavors in a variety of careers including marketing research, brand management, advertising and promotion, marketing services, and sales and sales management. Our students acquire the broad background of knowledge necessary for continuing professional growth in a changing world that demands highly qualified people for executive positions. Many UGA marketing graduates move directly into lucrative sales or management training programs, while others continue their studies at the graduate and PhD levels to prepare for academic or professional careers.