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Northwestern University


Medill School of Journalism
Integrated Marketing Communications
1845 Sheridan Road
Evanston, IL 60208 US
 
Phone: 1-847-491-5228
Fax: 1-847-467-7342
 

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Degrees: Program Format:
Master's
M.S.- Integrated Marketing Communications
On Campus
 
Medill's IMC program centers on a customer-centric, data-driven method of communicating with consumers, investors and employees. Areas of study include advertising and sales promotion, direct, database and e-commerce marketing, and public relations. Specialized courses are offered in data mining, global communications, brand equity, ecommerce, crisis communications, and investor relations, among others. Medill's full-time IMC program offers an 11 week summer residency at a corporation. Additionally, in class consulting projects allow students to solve real-world problems for corporations. Both part-time and full-time students have the opportunity to travel Europe or Asia as part of an elective course on Global Perspectives.
   
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