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Emerson College


School of Communication
Integrated Marketing Communication
Office of Graduate Admission, 120 Boylston Street
Boston, MA 02116 US
 
Phone: 1-617-824-8610
Fax: 1-617-824-8614
 

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Degrees: Program Format:
Master's
M.A. - Integrated Marketing Communication;M.A. - Global Marketing Communication and Advertising
On Campus
 
Emerson's program in Integrated Marketing Communication integrates advertising, public relations, publicity, direct/database marketing, sales, sales promotion/event marketing, and e-communication. Students learn to develop strategic IMC plans within the context of the overarching organization/marketing plans. Global Marketing Communication is a one-year program that prepares students to meet the marketing communication needs of a growing global community and economy. Students develop a foundation in marketing, brand management, and integrated communication planning while cultivating an appreciation for the impact of cultural differences on business.
   
Accreditation Information:  
# Of Credits Required:  
Time To Degree:  
 
 
 
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