Graphic design is a professional major that consists of a sequence of courses addressing advanced visual communication problems and emphasizes meaning, form and function. In a professional studio setting, students work with faculty on the understanding and implementation of design process; design theory; history and criticism; research methods; visual aesthetics; typography; imagery; systems design; information design; ethics and values; project development and evaluation; and cross-disciplinary problem-solving methods.

Course work and thesis projects incorporate both theory and application in the solution of hypothetical or actual design problems. Courses within this major evidence a balanced approach toward the application of electronic media and traditional processes. Final design outcomes may range from small- or large-scale two-dimensional, printed artifacts to electronic, time-based and/or interactive applications. Special lectures, guest speakers, exhibits and workshops complement the studio work experience. Student projects also utilize other RIT resources such as the Graphic Design Archive and the Cary Graphic Arts Collection.