List

Map

One at a time 5/21

Florida International University School of Journalism and Mass Communication Integrated Marketing Communications: Advertising & PR 3000 NE 151st Street, ACII 335/230 Biscayne Bay Campus Miami, FL 33181 US   Phone: 1-305-919-5625 Fax: 1-305-919-5203   At a Glance Program Requirements Tuition & Financial Aid Institution Overview Important Dates Upcoming Events Degrees: Program Format: Master's Master of Science in Mass Communication The Integrated Communications: Advertising and Public Relations On Campus   Consumers and/or publics now access information on demand. They seek out the products, services and information that interest them. This approach revolutionized how companies marketed to their customers. For most companies to win, they replaced outdated mass-marketing tactics with a targeted, customer-focused approach. That approach is called integrated marketing communications (IMC), and it is a customer-focused, data-driven method of communicating with consumers and publics. IMC -- the management of all organizational communications to build positive relationships with customers and other stakeholders -- stresses communication to the individual by understanding needs, motivations, attitudes, and behaviors. It is an interdisciplinary program that emphasizes strategic planning and the integration of marketing communications and all communications tools. IMC continues to be an evolving concept.     Accreditation Information:   # Of Credits Required:   Time To Degree:     Previous Degrees Pre-Requisite Courses International Student Requirements Requirements Qualifying Exam: Minimum Exam Score: GPA or Equivalent: English Proficiency: Research Competency: Clinical Internship:   Work Experience Volunteer Experience Publications Experience Foreign Language Requirement Other Requirements   Cost Per Credit Hour: $   Tuition:   Financial Aid Offered:       # of Students Enrolled Full Time:   # of Students Enrolled Part Time:   Average GPA:   Average Test Scores:   Charge Per Credit:   Annual Full Time Avg Institution Tuition:   Financial Aid Offered:   Average Work Experience: Less than 1 Year  Specializations:   # of Terms Per Year:   Placement Percentage:   Historically Black:   Religious Affiliation: